Spirit Airlines Employees Upset Over Sexy Ads, Beer Uniforms

MIAMI — Flight attendants and pilots for Spirit Airlines Inc. want the company to pull a series of sexually suggestive advertisements, along with a new requirement they wear a Bud Light patch on service aprons.
Patricia A. Friend, head of the Association of Flight Attendants-CWA, complained in a letter to Spirit executives this month. When the airline refused to change the ad campaigns, and the aprons were handed out Monday, the union issued a public statement. Pilots followed suit Wednesday.
"I feel as though I have entered a time warp and am reliving the battles for respect and justice for women that we fought for 40 years ago," Friend said.
Some of Spirit's ads invite customers to enjoy its DD's (deep discounts) and "MILF" (many islands, low fare) specials _ double entendres that also refer to large breasts and a crude acronym popularized in the 1999 movie "American Pie" that describes an attractive mother.
Watch a recent ad uploaded to Spirit's YouTube page:

Spirit spokeswoman Misty Pinson said the union was consulted last year when the carrier began the discussion on selling apron ad space, and it raised no concerns. Pinson said some of the ads in question have been used for more than a year.
"Actually we've had great response from passengers that love the fares we offer through those promotions," Pinson said.
She disputed the flight attendants' characterization that the aprons made them "walking billboards," and called them small and tasteful.